A lot of golfers don’t know that Odyssey is the #1 Putter on Tour. It might not be the most popular putter brand to the average golfer, but hey, this isn’t a popularity contest.

“No Contest”

 

“Putt Smarter”

I wrote this headline for Odyssey’s new Ai-ONE putters in 2023, and it evolved into a tagline and an entire brand campaign.

Screenshot 2025-03-06 at 1.10.42 PM

Writer: Me

ECD: Travis Graham, Dave Huerta

ACD: Devin Jones

Art Director: Janielle Kelly

Editor: Dave Friz

Agency: Taco Truck Creative