A lot of golfers don’t know that Odyssey is the #1 Putter on Tour. It might not be the most popular putter brand to the average golfer, but hey, this isn’t a popularity contest.
“No Contest”
“Putt Smarter”
I wrote this headline for Odyssey’s new Ai-ONE putters in 2023, and it evolved into a tagline and an entire brand campaign.
Writer: Me
ECD: Travis Graham, Dave Huerta
ACD: Devin Jones
Art Director: Janielle Kelly
Editor: Dave Friz
Agency: Taco Truck Creative