Honma Golf is a Japanese brand with a rich heritage in club-making. I wrote headlines for their 2021 Beres and TR21X campaigns (print and digital). With Honma, the sum is always greater than the parts, but that’s because every part is meticulously crafted.
Copywriter: Me
Art Director: Paul Lambert
Agency: Vitro
Headline: “An Undivided Attention to Detail.”
:15 Videos for Social
Caption copy: “Harness the power of the sole.”
Caption copy: “A beauty and a beast.”
Caption copy: “More than just a beautiful face.”
Caption copy: “A better 18 demands 21.”
