This was a fun little promo spot I concepted and wrote for Callaway’s retail partners. The inspiration: YouTube golfers, Good Good, are pros at celebrating an ace. So when Dick’s Sporting Goods and Golf Galaxy announced their ace of a promo, we swapped their tee time for a call time and had our cameras ready to roll.
Writer: Me
CD: Matt Phelan
ACD: Devin Jones
Art Director: Janielle Kelly
DP/Director: Dave Friz
Agency: Taco Truck Creative